Listen: Holidays are over, and we've landed in 2007. Now, it's occurrence to see if you're really embattled for this year's even rougher and tougher Google AdWords battleground.
If you can statement 8/10 of the shadowing questions correctly, you're plausible embattled. If you can't, you're belike active to be eaten for lunch by the more educated AdWords PPC sharks this year.
Answers are at the inferior of the leaf. No peeking, OK?
Other sources:
1. Google AdWords allows the successive phrases in ad text;
a. 'Click Here'
b. 'Start Here'
Certain reports:
c. 'Look Here'
2. True or False? Google allows you to have a popup ad on your landing leaf.
a. True
b. False
c. It depends
3. You should perfect your Google PPC ads for;
a. CTR (Click Through Rate)
b. ROI (Return On Investment)
c. Both CTR and ROI
d. Entertainment value
4. Mentioning the cost of your merchandise or feature in your ad record is;
a. Recommended by Google
b. Not advisable by Google
c. Mandatory in abiding categories
5. Using your site's Home leaf as a landing leaf for your Google ads is a;
a. Good idea
b. Bad idea
c. Very, precise bad idea
6. What's a established trenchant way of ensuring your ad is displayed, when human searches for your competitor's products?
a. Bid on keywords that are your competitor's deride moniker or products
b. Use Dynamic Keyword Insertion
c. There is no allowed way to do this
7. Which of these should you think the central weaknesses in the bulk of today's Google ad campaigns?
a. Overbidding
b. Insufficient group of keywords to ad hoc Google PPC ads
c. Weak headlines
8. The #1 function in Google PPC grades can normally be a disadvantaged plant to aim for because;
a. It generates elevated traffic, but bad grades when the sphere hits your landing page
b. It's commonly an unattainable place to achieve, as big advertisers have settled a strangle-hold on that position
c. It removes the valuable 'pre-qualification' mathematical function performed by high function competitors' ads
d. All of the above
9. Which of the ensuing lines has investigating established to be the supreme powerful at swelling a typical Google ad's CTR?
a. 'More'
b. 'Why'
c. 'Killer'
d. 'How'
10. Having a investigate keyword in your ad's big deal URL is proven to;
a. Increase your Google ad's Quality Score
b. Decrease your Google ad's Quality Score
c. Have no effect on your Google ad's Quality Score
ANSWERS
1. B. 'Start here' is allowed (the different two aren't).
2. B. False. According to Google, 'We do not let golf links to platform pages that create pop-ups when users get in or set off your platform page. We study a pop-up to be any window, unheeding of content, that opens in auxiliary to the imaginative framing.' (Yes, I do agnize here are ways on all sides this - but we're not active to consult astir 'black-hat' substance present).
3. C. Optimize for both CTR and ROI. Why? Achieving a large CTR near wads of low-quality traffic that doesn't convert, is purposeless. But also isn't having a exalted ROI and sole one chink a day a dribble away of clip too? Solution; optimize for the permission mix of both.
4. A. Recommended by Google
5. C. Don't even think nearly it. Chances are your Home leaf does not have the trim cheerful compulsory to mortal economically as a landing folio for your Google ads. Create a tailored leaf for respectively ad flock or else. Don't have one? Switch your ads off...and get one!
6. A. Bid on keywords that are your competitor's heap scorn on label or products
7. B. If your ad photocopy matches the keywords exactly, ready for a meaningful spur in your Click-Through-Rate (CTR)! Keywords should e'er be incorporated in your ad. If the verbatim keywords broadcast up in your ads, they get highlighted in bold. In particular, try as well as the mathematical keyword(s) in the ad's head.
8. D. All of the preceding.
Report:
9. C. Believe it or not, the word, 'killer' is tested to be a echt attention-getter in Google ads. Why? Who knows - but it complex.
10. A. Having the hunt keyword in your ad's demonstration URL is tried to hand over your ad a robust position sustain - for free!
Did you pass? If you did, all right done! For the component part of us, here's the pedestal line:
If you privation to shun decorous Google's 2007 Least Likely to Succeed, maybe it's event to clean up on your Google AdWords skills. What are you waiting for?
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